Baked By Melissa

Baked by Melissa is a chain of bakeries founded by Melissa Ben-Ishay in 2008, specializing in miniature cupcakes. As of 2018, Baked by Melissa has 14 locations in the New York City metropolitan area.

After launching their new Magento website there was a need to continue testing and improving the user experience of the shopping cart, checkout process, product filtering and categorization, product listing pages, and product detail pages which resulted in less questions and request for support from the customer service team.

My Role:

User Research, Competitive Analysis, Information Design, Content Strategy, Wireframing, Visual Design, A/B Testing, Email Marketing